“In the modern age, with all its technological advancement, architects and designers have learned to move beyond traditional functionalism. We live now in a world where e.g. 3dprinting technology gives us the possibility to design and articulate things in a way and within a timeframe without any precedents. Whilst the design paradigm and actually seeing things getting real was once just meant for a few, nowadays pretty much everyone has access to both software and construction technology.” – Armin Senoner
Each section of the Semiotic Alpine Escape would be designed based on the class status of each guest. Keeping in mind the wealth distribution of its citizens, the hotel would be divided between three different subclassifications: economy, business, and superior. The design itself isn’t meant to be taken as a literal design, but rather a critical reflection of our current social establishment.