What author Daniel H. Wilson called, “THE BIRDS meets ROBOPOCALYPSE,” the new Audi A6 commercial goes full cyberpunk as it depicts a swarm of drones attacking employees of an unknown corporation. Where many fled in fear, only to then be dominated by the drones, one man stood out. As he entered his Audi A6 and asked it for directions, he then takes off, leaving the drones in the dust. The commercial first aired almost two weeks ago, but if you haven’t seen it yet, watch below.
This new commercial by Audi shouldn’t be seen as a mere fluke, but rather as increased awareness from our various industries that the future is happening now. Whether it’s advanced sensor technology, automobile automation, or commercial drones, we’re starting to live in the very future we’d only imagined in decades of sci-fi literature. As a result, we’re about to witness the third industrial revolution in all of its glory, starting with automated transportation services, from cars to drones.
Though I would argue that Audi’s – albeit humorous – attempts to differentiate their car technology from drone technology as a bit dubious – that is, between “utopian tech” and “dystopian tech” – I still found it quite refreshing and most definitely creative. If it was me in that situation, however, I’d be rolling out of there with a Tesla. Let’s see if those drones can match 0-60 in just 3 seconds!
Photo Credit: Audi