“The fact of the matter is we’ll have to develop some new social etiquette,” said Google CEO Eric Schmidt in an interview with BBC. “It’s obviously not appropriate to wear these glasses in situations where recording is not correct, and indeed you have this problem already with phones.”
Created by Japan’s National institute of Informatics, these glasses prevent facial recognition by cameras. 11 strategically-placed LEDs are placed along the glasses and ‘light up’ only from an infrared camera’s perspective. Basically, the user is able to shroud himself and remain digitally anonymous.
Embeddable technology is gradually weaving itself into the fashion world. Ideally, it would also be a practical solution for a not-too-distant-future that may not have yet mastered the new social etiquette Schmidt says would ease present-day concerns. Imagine clothing such as scarves, hats, hoodies or shirts that include the ability to obscure your likeness if you’re being filmed by someone you don’t know. With the press of a button or toggle of an app, you can reclaim agency in a time of casual, ubiquitous surveillance.