“The Looking Glass platform will essentially allow every visual ad be capable of having a person’s own photo and simulating on top of that photo what they would look like with the product being advertised. This is a technology platform that any agency or any brand can use to make their ads interactive.” – Dr. Parham Aarabi
“Consumers love to see what a product looks like on them. It is much easier to see the product on your own image rather than try on a product in a store. It is also easier if you’re at home, getting ready to go somewhere, deciding what lipstick to wear, what eye shadow to wear, maybe try 20 different combinations from an app, rather than try 20 different combinations in real life.” – Dr. Parham Aarabi
Although Dr. Aarabi stated that the immediate focal point of the Looking Glass platform was for online applications at the current moment, he also sees the potential in it being applied via offline as well. Imagine walking into a cosmetics store, or any retail store selling beauty products, and standing in front of an actual mirror, trying on new beauty appliances without physically touching your face. This would be achieved via smart mirrors that have AR tech etched into its very fabric.
In fact, forget retail stores. Try on all the makeup you want while using the smart mirror in your very own house. This could be easily accessible, given the open-source modality of online beauty ads, from store websites to blogs to simple search queries. Once you’ve found the right product you’re looking for, send it to your 3D printer and there you go.
Looking Glass is just the start of an even larger technological revolution. Essentially, what ModiFace is doing is transforming beauty into a wearable technology.
Photo Credit: ModiFace