For ModiFace, a leading company in using augmented reality in the beauty industry, this will simply not do. What if, instead, you were able to capture the makeup style using your phone or tablet and easily transfer it onto your face in real-time?
“Our goal with Live Scan was to create the ultimate search engine for makeup exploration, and to do so in a way that was a seamless experience for users. Live Scan constantly scans live video and as soon as there is a face, it is immediately translated into a look that can be tried on. It is easy, quick, and magical.”
– Parham Aarabi,
Founder and CEO of ModiFace
Photo Credit: ModiFace
Unlike other shade detection technologies, the ModiFace Live Scan is able to detect the actual texture and style of makeup used in a photo, thereby easily rendering it onto a user’s own face. This was achieved after analyzing over 100,000 user photos from which makeup was extracted.
Humans are creatures of habit. No matter how hard we try otherwise, we always seem to have the innate desire to be someone or something else. Major industries today thrive based on that fact, especially the beauty industry. For ModiFace, however, they only wish to make the process that much easier for you. Eventually, this art of proliferated face swapping via augmented reality technology will become as commonplace as that of wearing makeup today.
In the not-too-distant future, how someone appears to someone else will largely be predicated on a mixture of virtual simulations and physical augmentations. We’ll become our very own virtual avatars, walking proudly out in open public. And no one will even notice a difference. No one other than yourself.