Which then brings us to Snapchat, whom is now officially renamed Snap Inc. Just a few days ago they made a public announcement of Spectacles. Like Google Glass, it’s a eyewear-based camera. Unlike Glass, however, it merely provides 10 second video capture that can be transferred into the app via WiFi or Bluetooth.
“We’ve been working for the past few years to develop a totally new type of camera. We call it Spectacles! Imagine one of your favorite memories. What if you could go back and see that memory the way you experienced it? That’s why we built Spectacles. Spectacles are sunglasses with an integrated video camera that makes it easy to create Memories.”
– Snap Inc.
For the 26-year-old founder of Snapchat, Evan Spiegel believes the future of micro-vlogging resides in your glasses. And he’s not wrong. It might seem like a strange, if not arguably pointless, device, but then so did the app when first introduced.
Photo Credit: Snap Inc.
But just in case you have reservations of the device, don’t worry, we all go through certain stages of denial when it comes to Snapchat.
Stages we go through for all Snapchat launches:— Aaron Levie (@levie) September 24, 2016
Step 1: WTF is this?
Step 2: No really, what is this?
Step 3: 100M people use it daily.
Vlogging (or video blogging) has become a very popular, and equally very profitable, trend as of late. An increasing number of people are abandoning their right to privacy and instead capturing their daily lives for the whole world to see. Micro-vlogging has latched onto this trend thanks to the extremely popular app Snapchat. And now, with Spectacles, this subtrend could potentially increase even more so. Eventually people will be capturing their entire lives using these devices. From eyewear cameras to drones, vlogging is here to stay.
These cameras might even be embedded in our very eyes someday. With a simple vocal gesture, whatever our eyes see, the camera will record. We’ll also use them to augment our perception of our physical environment. We’ll instantly recall recorded “memories” and have them play out in front of us. Police will use these recordings to help solve crimes, redefining what it means to be an “eyewitness.” And our understanding of privacy will forever change as we accelerate into what can only be understood as a sousveillance state.